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Piksel introduces ‘hyper-personalisation’ to TV market

22 September 2014
Piksel introduces ‘hyper-personalisation’ to TV market

Piksel unveiled its Piksel Mosaic, an application that promises to offer an integrated content experience, which is time, location and device aware. The app was launched at IBC, which commenced last week.

The rise of connected devices on a global scale has created several challenges for consumers. Piksel Mosaic has been designed to simplify the process of content discovery by offering a ‘hyper-personalised’ service to the individual. The app unites all forms of content, using a tile-based interface which is designed to retain a consistent look and feel, and play to the individual strengths of the device use, whether TV, smartphone, laptop, desktop or tablet. Piksel Mosaic is built on context-based recommendations, pushing content to the user based on what they like to access, when, and on what device.

“Piksel has been at the forefront of designing ground-breaking user-centric content experiences for nearly 20 years and we believe that hyper-personalisation is the next evolution for the industry,” said Ralf Tillman, chief strategy officer, Piksel. “Context is now driving a user’s content choices and our customers must respond to this by offering services which are tailor-made for the individual. This insight led us to develop the Piksel Mosaic concept. It’s a revolutionary new way of providing consumers with the right content choices for them throughout the day.”

Piksel Mosaic’s underlying infrastructure allows the app to evolve as the individual’s content preferences and habits change, monitoring and recording every user action. The app allows the user to access video content, email, social media and other personal information on all of their connected devices through a single access point.

Mark Christie, CTO, Piksel commented: “The level of flexibility that we have built into the technology means we can create a bespoke, micro-service for an individual in a way that hasn’t been seen before across all screens.”

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