Opera TV Snap apps debut on Amazon Fire TV2 October 2014
A series of video apps created using Opera TV Snap technology has debuted on Amazon Fire TV, a box that plugs into an HDTV allowing access to entertainment services, rentals, games and more. The move brings more apps to the streaming media player, with further Opera TV Snap apps set to launch on Amazon Fire TV in future.
Opera TV Snap transforms online video channels into apps optimised for Smart TV devices and set-top boxes. There is no cost for video content publishers to create an app, which is ready within a few short minutes. As well as handling app development and distribution, Opera TV Snap enables monetisation for content publishers via the Opera Mediaworks advertising platform.
“We’re thrilled to provide customers with new and innovative Opera TV Snap apps on Amazon Fire TV,” said Steve Rabuchin, vice president, Amazon Appstore. “With the Opera TV Snap technology, we’re able to offer our customers incredibly diverse video content across a wide range of categories.”
The deployment of these apps on Amazon Fire TV, outside Opera Software’s own Opera TV Store, positions Opera TV for the first time as an app publisher for other TV application platforms.
“Opera Software has always heralded Opera TV Snap as the fastest way for video content owners to reach millions of new viewers across the globe, and that has been proven yet again with the launch of Opera TV Snap apps on Amazon Fire TV,” said Aneesh Rajaram, senior vice president for TV and devices, Opera Software. “We are excited to offer Opera TV Snap publishers yet another platform for massively increasing their audiences, via Amazon Fire TV.”