News Production & Post

BBC to power audience engagement with IMImobile

24 September 2014
BBC to power audience engagement with IMImobile

IMImobile has been awarded the contract under the BBC’s framework agreement for the provisioning of mobile and social messaging services, designed to help the BBC streamline the audience engagement process across mobile and social channels.

The BBC will be using IMImobile’s DaVinci Social platform across radio, TV and live events, enabling production teams to manage inbound and outbound audience interactions across SMS, MMS, email, Facebook, Instagram and Twitter. In addition, the platform will be used to manage interactive services such as social and mobile voting.

DaVinci Social is designed to enable broadcasters to manage and respond to audience interaction across multiple channels, monitor citizen journalism and integrate contextual audience feedback into live programming.

“We are delighted to be selected by the BBC to deploy our DaVinci Social platform across the organisation,” commented Jay Patel, chief executive at IMImobile. “IMImobile has a deep heritage of delivering highly scalable solutions and services into the broadcasting sector. DaVinci Social fulfils the BBC’s requirements for being a universal tool for the monitoring and management of audience interaction across multiple channels”.

Claire McLaughlin, head of interactive technical advice and contracts unit at BBC added: “Throughout the bid, IMImobile was able to successfully demonstrate that the DaVinci Social platform meets our high demands and criteria for centralising all audience interactions across our radio, TV and live event programming. The platform enables the BBC to respond to the change in audience behaviour and integrate mobile and social audience interactions into the broadcasting experience.”

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