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HD drives BSkyB subscribers

29 April 2010
HD drives BSkyB subscribers

The transition to HD has helped BSkyB post strong financial results, with 428,000 new Sky+ HD boxes in the last nine months helping increase revenue by 10%, and seeing operating profit rise 5% to £618m.

“Our leading HD box is allowing us to bring more innovation to customers faster and at lower cost," commented Chief Executive, Jeremy Darroch. "The launch of Sky 3D, Europe’s first 3D TV channel, has got off to a good start, with more than 1,000 venues signed up so far. We’re on track to bring 3D to residential customers later this year along with our new video-on-demand service, Sky Anytime+. All of this will be available through our existing HD box.

“Today’s results show that our financial performance is accelerating as we move through our investment in broadband and HD. Our focus on delivering an outstanding service for customers positions us well for sustainable growth in shareholder returns.”

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