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Harris Broadcast enhances NetGain media software toolset

13 March 2013
Harris Broadcast enhances NetGain media software toolset

Harris Broadcast will introduce new enhancements to its NetGain business intelligence and analytics software at the 2013 NAB Show. The company will demonstrate new visual analytics, mobile dashboards, interfaces to social media data and access to embedded and third party data mining capabilities as part of its new NetGain v2.4.2 release. Through the new visual analytics capability, NetGain enables broadcasters and media organisations to proactively pull data from many sources, and quickly compare and analyse that data to fully understand current business landscapes through a visual interface. Users can quickly publish the generated dashboards and reports to mobile devices, via email or portal. Meanwhile, new ‘visual foresight’ tools leverage predictive analytics to help customers develop forward-looking metrics, from anticipated earnings to potential media buys for advertisements. NetGain integrates these new tools while retaining its ability to load data and generate reports with speed and efficiency, enabling customers to share business intelligence information locally or across the enterprise within minutes. Furthermore, the wealth of information generated ensures that users can get a complete view of all available business opportunities. Harris Broadcast now pre-integrates NetGain with its various traffic, billing, sales and scheduling platforms (OSi, Novar, Landmark and Vision) as well as third-party data sources to maximise data sourcing and flexibility. NetGain users can also now directly import data from Salesforce (www.salesforce.com) to better track and measure advertising campaigns across multiple channels. Additionally, the enhanced mobile capability provides a strong sales-enablement tool for account executives on the go. This enables sales managers to arm their teams with easy-to-read, interactive dashboards on tablets and other mobile devices, simplifying customer presentations and detailing business performance. N2503

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