News Production & Post

Hamburger Abendblatt expands with LiveU

1 May 2013
Hamburger Abendblatt expands with LiveU

Hamburger Abendblatt, the Hamburg regional newspaper owned by Axel Springer AG, has deployed cellular uplinking technology from LiveU to expand its online video use. The technology has been deployed to bring successful sports blog Matz Ab! to the web. This brings visual news content about the local soccer team Hamburger Sportverein (in the Bundesliga) to multiple screen platforms (computer, smartphone, tablet). Post-match discussion, analysis and interviews with famous soccer players are held and carried live to online viewers. The newspaper is using LiveU’s handheld LU40 unit over both 3G and 4G in combination with a Panasonic HPX171 camera. For the backend there’s a LiveU cloud server, OVP (Online Video Platform) from Brightcove and Akamai CDN (Content Delivery Network). The LiveU solution and support was supplied to Hamburger Abendblatt by Netorium, the company’s German partner. Zion Eilam, LiveU’s key account executive, said, “Newspapers are operating in highly competitive markets with the gradual move from print to online providing both challenges and opportunities. We are very pleased to be working with Hamburger Abendblatt on this project, seeing how its local reach is being expanded via video usage, increasing not only viewer numbers but the length of time viewers are staying on the site.”

Similar stories