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Google and IMAX partner to develop VR

24 May 2016
Google and IMAX partner to develop VR

Google and IMAX are working to develop a cinema-grade virtual reality (VR) camera.

The corroboration will see the pair look to enable filmmakers and content creators to deliver the “highest quality” 360-degree content experiences.

IMAX’s team of engineers and camera specialists will work with Google to design the new high-resolution cameras from the ground up,

They will use IMAX’s capture technology – used by producers Christopher Nolan, J.J. Abrams, and Michael Bay – to utilise the Jump platform, used for creating and viewing 360-degree video.

“For nearly 50 years, IMAX has pioneered moving image capture to allow filmmakers to produce the highest resolution images across 2D, 3D, film and digital formats,” said IMAX CEO Richard Gelfond.

“Today’s partnership with Google takes us into the next frontier of immersive experiences – VR – and we look forward to working with them to provide our filmmaker partners and other content creators with a level of VR capture quality not yet seen in this space.

“VR marks an exciting area of opportunity for IMAX and we believe this agreement, which enables us to participate in image capture and content creation, is an important first step in our broader VR strategy.”

In light of their new partnership, IMAX will also provide Google with exclusive access to pre-existing IMAX documentary content for conversion and use with Google’s VR technology.

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