Gen Z moving away from text-based content and traditional TV3 July 2017
A new report from streaming solutions and content provider Fullscreen and market research agency Leflein Associates, says Generation Z is shifting away from blogs and watching less full-length TV.
The report compared the media habits of both Gen Z (13 to 17-year-olds) and millennials (18-34).
It found that younger internet users, those ages 13 to 17, are shifting away from text-based online content—and a bit from TV—while spending more time with video and social.
The two companies joined forces to survey 1,173 US internet users ages 13 to 34.
Both groups were considerably more likely to say they were spending more time streaming full-length TV shows and movies, and similar percentages said they were spending more time with short online video.
But the amplified video viewing didn’t necessarily mean they were watching less TV.
Among Gen Z, 40 per cent said they were watching the same amount of TV as last year, while 35 per cent said they were watching at least a bit less and 25% were watching at least a bit more. Millennials were more likely to say they were watching more TV.