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IBC Focus

Gaining Insights

10 September 2016

Yesterday saw the first IBC Insight Forum. At a lunchtime get-together, around 120 senior technical visitors, many of them first time attendees at IBC, came together to discuss emerging trends being explored at the show and conference. The meeting, hosted by IBC and a number of leading IBC exhibitors, created a forum where content creators and distributors have a place to meet and exchange ideas.

Professor David Crawford, IBC executive producer, Future Technology, welcomed the group to the session. “Video is everywhere, dominating every form of communication, and IBC is the best place to understand what is happening in the world of video,” he told the session. “It is the place to equip yourself with the knowledge to drive your businesses forward in the coming year.”

The meeting included three soapbox sessions, snapshot presentations designed to stimulate the debate.

Peter Heneback of Mediasmiths talked about news in the socially-networked, always-connected world; David Zerha of Singular.Live questioned whether live content need be the same for everyone; and Stephanie Scheller of Appiness talked about the vital importance of metadata to drive consumption – and monetisation.

The Topaz Lounge was filled with the buzz of conversation, led by CTOs from host vendors Accedo, Avid, Akamai, Bridge Technologies, Calrec, CSG International, Dolby, Grass Valley, Imagine Communications, Newtek, Quantum and Signiant.

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