Front Porch and Equinix collaborate on cloud30 May 2012
Front Porch Digital is extending its capabilities in content storage management with a cloud platform to be called Lynx. The infrastructure for this service will be provided by Equinix through its London data centre, known as LD5. “We chose to move our solutions into Equinix’s LD5 data centre as it provides the right resources in the right location,” said Front Porch Digital president and CEO Mike Knaisch.
“Our Lynx platform is the first enterprise CSM solution in the content and digital media industry to embrace the cloud,” he claimed. “Our first concern was security, and here Equinix excelled above almost every facility reviewed. It was the only facility that stood head and shoulders above all others. “We were also impressed with the vibrant content and digital media ecosystem within Equinix, which we are planning to take advantage of by connecting more widely to both existing customers and other potential business partners. This move represents a major opportunity for media organisations to connect with users and build additional revenue streams. Equinix not only understands our business, but can really help accelerate our growth by facilitating access to a broader market.” The cloud solution is becoming increasingly vital as consumers expect to be able to access content on any platform. A recent IHS Screen Digest report shows that approximately 63% of households in Western Europe subscribe to broadband services, and are increasingly accessing online video platforms from a wide variety of connected devices. In this context, Platform Equinix delivers tangible benefits such as reduced bandwidth costs, improved availability, and lower latency.