French broadcaster TF1 chooses Chyron branding for LCI news channel11 July 2012
French broadcaster TF1 has installed Chyron‘s Ticker Tool — a solution driven by Chyron’s Channel Box² graphics branding and promo technology — to provide channel branding for LCI, the network’s 24-hour news channel. At LCI, the newly developed Ticker Tool drives creation of all channel brand elements including clock, logos, and tickers for weather, stocks, and news headlines.
"We needed a significant upgrade to our graphics presentations in order to stay competitive in our market," said Olivier Tremon, head of internal production at TF1. "The Chyron solution has proven to be an excellent choice at LCI, providing state-of-the-art channel branding and animation capabilities as well as up-to-the-minute ticker information that our operators can easily manage and modify."
The Chyron Ticker Tool offers a user-friendly interface for LCI to generate tickers and populate them with rolling content from third-party data sources for weather, stock prices, sports results, and other current and rapidly changing information. For stories automatically built and updated from external data sources, such as stock market data, the Ticker Tool provides spellchecking, cut-and-paste from third-party applications, and the ability to edit stories and modify layouts in a word-processing environment. Bin-and-sequence windows enable operators to build and reorder sequences simply by dragging and dropping them from the bin, a time-saving capability especially useful when inserting breaking news information.
"TF1 is a household name in France and one of the most influential broadcasters in Europe, so we were honoured when the network chose Chyron to provide channel branding for the popular LCI news channel," said Paul Glasgow, vice president of EMEA sales at Chyron.
Chyron dealer MagicHour provided support for the implementation of the Ticker Tool and Channel Box² solution installed in the main TF1 broadcasting facility in Paris.