News Production & Post

Finland’s MTV chooses Orad brand

14 February 2008

MTV Oy, Finland’s largest privately-owned commercial broadcaster, has purchased multiple channel branding and TV news graphics systems from Orad in a contract valued at approximately $600,000. Following its evaluation of available graphics systems on the market, MTV Oy chose to deploy Orad’s Maestro HD/SD 3D character generators across the station’s facilities, writes Fergal Ringrose.

The Maestro systems will be used for both channel branding and news operation and will enable MTV Oy to benefit from Orad’s centralised graphics asset management system. Avi Sharir, president and CEO of Orad commented: “Orad’s continued increase in presence in the broadcast graphics market can be attributed to our on-air graphics systems which provide broadcasters with reliable, powerful, easy to use products and solutions for news, branding and more.”

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