Facebook hits 1 billion video views per day14 January 2015
Facebook has averaged more than 1 billion video views every day since June 2014. On average, more than 50 per cent of people who come back to Facebook every day in the US watch at least one video daily and 76 per cent of people in the US who use Facebook say they tend to discover the videos they watch on Facebook.
A significant proportion of these video views are happening on mobile: 65 per cent globally. This shift to mobile video will continue, thanks to faster connectivity, cheaper access and bigger and high-definition screens, among other factors. Cisco Systems estimates that mobile video will increase 14-fold between 2013 and 2018, accounting for 69 per cent of total mobile data traffic by the end of the forecast period.
Facebook is increasingly seeing a shift towards visual content, especially with video. In just one year, the number of video posts per person has increased 75 per cent globally and 94 per cent in the US. And with people creating, posting and interacting with more videos on Facebook, the composition of News Feed is changing. Globally, the amount of video from people and brands in News Feed has increased 3.6x year-over-year.
Image credit: Facebook
This story also appears on IBC’s Content Everywhere.