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FA agrees £820 million FA Cup deal

28 October 2016
FA agrees £820 million FA Cup deal

The Football Association has agreed a new six-season overseas broadcast rights deal for the FA Cup.

The agreement – reportedly worth £820 million – starts from the 2018-19 season, and will see marketing agency Pitch International gain the rights for Western Europe, the Middle East and North Africa, with IMG covering the rest of the world.

Both will then subcontract deals to broadcasters, while domestic rights will remain with the BBC and BT Sport.

“It is not overstating it to say that it could have a transformational impact on what we are able to achieve across the country,” said Martin Glenn, FA chief executive.

“It also underlines the global popularity of The Emirates FA Cup. With its history and tradition, it has the remarkable ability to create fantastic stories and inspire fans, players and clubs to believe anything is possible.”

The deal also includes rights for the FA Community Shield and the FA Youth Cup.

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