News Production & Post

Evolutions first for Avid Interplay

7 December 2006

Evolutions, the largest independently owned post production facility in Soho, will be the first facility in the UK to install the Avid Interplay system. Launched at NAB 2006, Avid Interplay is billed as the world’s first nonlinear workflow engine and fuses integrated asset management, workflow automation, and security control into a single system, writes Andy Stout.

As part of a _250,000 investment, Evolutions has also added an Avid Unity ISIS (16TB Unity) with additional storage to the order and will be refurbishing its Soho Square and Oxford House sites.

Simon Kanjee, managing director of Evolutions, said: “We continue to search for the latest in technology to provide our clients with the best service and the best pictures possible. In today’s world we need flexibility and the ability to manage media effectively – clients want to log metadata and enable the workflow to be more efficient and cheaper and Avid Interplay facilitates that. The system, with its single point of ingest and intelligent management of media is the future for facilities of our size.”

The Avid Interplay system is a client-server engine capable of connecting teams to shared data, managing the flow of projects, and eliminating time-consuming production tasks. With a broad range of tools for searching, archiving, viewing, logging, automatic transcoding, dual-resolution encoding, and intelligent tracking of multi-resolution proxy files, Avid Interplay is open to any media production environment – accommodating more than 100 different media and non-media file types – and can link to production tools from virtually any other company.

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