Eutelsat: Satellites: ‘viable and efficient’12 September 2014
Global connectivity, innovations in the broadcast sector and how Eutelsat believes its satellite solutions and services are addressing demand in high growth markets are the main highlights on the Eutelsat IBC stand this year.
With the integration of Satmex (renamed Eutelsat Americas) and recently announced investments and partnerships in Latin America and Asia-Pacific, Eutelsat says that it has consolidated its presence around the world significantly. The group now offers a broader range of satellites to its customers providing global coverage as well as a network of owned and partner teleports complemented by terrestrial fibre links and points of presence.
Eutelsat is also unveiling its roadmap for 4K in Europe and Asia and how it claims it is pioneering this technology. The latest examples, according to the company, are Europe’s first 4k demo channel, HOT BIRD 4k1 and a demo channel on the EUTELSAT 70B satellite. Both channels are encoded in HEVC and broadcasting at 50 frames per second and can be received by consumers using 4K TVs equipped with DVB-2 demodulators and HEVC decoders.
Another global key trend is delivering video content anytime, anywhere and on a multitude of devices. Telecoms operators, for economic and geographical reasons, are not able to deploy fibre everywhere, notes Eutelsat, and so satellites play a key role as complementary distribution technology. Eutelsat is demonstrating how satellites, with their ubiquitous coverage and bandwidth availability, can contribute as a viable and efficient solution for getting content to users in areas not covered by sufficient terrestrial infrastructures.