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European debut for IDC’s LASER

26 August 2013
European debut for IDC’s LASER

The second generation of IDC’s LASER Targeted Ad Insertion Platform makes its European debut at IBC.

Broadcasters and service providers face licensing, regulatory, and copyright issues that cost them millions of dollars in ad revenues, according to IDC, and the LASER platform is claimed to solve these problems and allow television networks and content distributors to maximise their ad revenues by providing targeted local ad insertion, blackout management, and DVB-S/S2 satellite video reception in one cost-effective platform.

With this system, regional or local content can be inserted at the edge of the network depending upon considerations such as geographic location, time zone, ethnicity, language, and regulatory issues – significantly increasing the resulting revenue, says IDC, noting that broadcasters are no longer constrained by licensing issues which prevent specific content from being shown in a part of the viewing area.

“IBC is a prestigious broadcasting event that draws many key decision makers across the industry from all over the world,” said Doug Lowther, IDC’s president and CEO (pictured). “IDC is looking forward to showcasing its innovative, cost-effective content distribution solutions in Amsterdam, connecting with current customers, and building mutually beneficial relationships with our partners.”

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