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euronews uses BCE traffic software suite

22 April 2013
euronews uses BCE traffic software suite

Since February euronews has been operating the traffic software suite from BCE, including Cronos and Adonis. Cronos creates long- and short-term planning, delivering chronological TV programme grids, including detailed titles, materials, costs and rights information. Adonis creates and manages the running order for any kind of automation. It also manages primary and secondary events. "Thanks to continuous training and cooperation between BCE and euronews during the startup of the new software in their workflow, the company was able to work seamlessly almost immediately," commented Alex SECA, Broadcast IT Manager, BCE. The complete software suite was installed in less than four months and was interfaced to program management and broadcasting materials, advertising and sponsoring sales tools, broadcast infrastructure and channel branding. The traffic software suite from BCE also answers to specific needs from the channel in terms of news, with the programming of multiple short events, regular last minute changes before airing, grid simulations and alerts. "Hot news being our main business, we needed a very reactive tool enabling us to manage several programmes. BCE, thanks to its experience and professionalism, has accompanied us and anticipated our needs. This partnership has been fruitful, BCE has developed and successfully integrated this software in our workflow and the users have now adopted this new tool and associated process," commented Cécile Leveaux, chief technical officer, euronews. www.bce.luwww.euronews.net

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