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ESPN and Orad shortlisted for IBC2012 Innovation Awards

21 June 2012
ESPN and Orad shortlisted for IBC2012 Innovation Awards

Nominated for the IBC2012 Innovation Awards ‘Content Creation’ category, ESPN was selected amongst dozens of entries for its use of Orad’s MVP sports enhancement technology for its coverage of the 2011 Grand Slam tournaments.  ESPN leveraged the enterprise graphics solution to deliver live analysis of player strengths, weaknesses, and strategy, taking the viewer into the heart of the game while opening doors for broadcasters to offer innovative advertising. “Orad is honoured to be part of the nomination for the prestigious IBC2012 Innovation Awards competition,” said Avi Sharir, Orad president and CEO. “We thank ESPN for their contribution to the MVP sports enhancement technology and leading the way in broadcast innovations with Orad’s tools. ESPN’s producers and talent drive us to be the best in the marketplace.” The IBC2012 Innovation Awards ceremony will take place on Sunday 9 September, Auditorium, RAI. www.ibc.org


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