EE pens exclusive BT Sport deal11 July 2016
EE has secured an exclusive deal to offer its customers six months of free access to all live sporting coverage available via the BT Sport App.
Starting from 27 July, EE customers will be able to access all BT Sport channels on their smartphone or tablet.
The deal will see a range of sporting coverage made available to EE customers, including all UEFA Champions League and Europa League matches and 42 Premier League fixtures alongside coverage of the FA Cup, Premiership Rugby, MotoGP and UFC.
The offer is limited to customers using consumer and small business pay monthly handsets, tablets and SIM-only plans.
The app will be available for free for the first six months and then as a 30-day rolling add-on that costs £5 per month.
Marc Allera, CEO, EE, said, “Our customers have been telling us for a long time that they are watching more and more sport on the go, and this summer’s European Championship football tournament has driven traffic peaks that we’ve never seen before.
“Now, as part of BT Group, we are able to offer customers the chance to watch the very best in live domestic and European sport when out and about.
“With our ambition to reach 95 per cent of the geography of the UK by 2020, EE customers will be able to watch Premier League football while on Hackney Marshes, or the America’s Cup in the middle of Lake Windermere.”