EditShare scores with Chelsea TV4 October 2011
Chelsea TV, the London-based Premier League Football Club broadcaster, has upgraded its Stamford Bridge production facility with end-to-end EditShare tapeless production and playout technology, writes David Fox.
The equipment chosen includes: Geevs, for managing multichannel ingest; EditShare Flow, for asset management and live sports logging, fully integrated with the company’s tiered storage solutions; XStream shared storage; and Ark nearline and offline archiving. Altered Images, EditShare’s main systems integrator, oversaw the design and implementation.
Launched in 2001, Chelsea TV is a paid subscription service on the Sky Digital network airing shows such as Friday Night Live, Blues News, and Reserves Live. The Chelsea TV programming is also available online at Chelseafc.com and through mobile services in more than 50 countries.
"More and more EditShare installations are encompassing our complete workflow, from ingest to archive," said Tara Montford, General Manager, EditShare EMEA. "Chelsea TV invested early on in EditShare, installing one of the first shared storage solutions we offered. Their tremendous growth since 2001 in terms of programming schedule and distribution platforms matched EditShare’s expansion in production and broadcast capabilities. From complete file-based ingest, to collaborative editing, shot logging, full file-based archive, retrieval through Ark, Chelsea TV’s new EditShare workflow improves their production capabilities for turning around game coverage and entertainment programming faster than ever before."
The new workflow features Geevs direct capture of Chelsea Club sports content to the XStream shared storage system, which is fully integrated with Ark. The EditShare Flow live-logging templates and metadata tracking help make managing content, whether it is a live game or player interview, more manageable.
"What makes the new EditShare installation really shine is the ease of logging player actions using Flow [pictured]. The customized logging templates contain just about every event/action we could think of; a player receiving a yellow card, a red card, scoring a goal or giving an interview," explained Chelsea TV’s Executive Producer, Richard Bignell.
"With Flow templates, producers and operators log information in a standardized manner; ensuring that other staff can quickly and easily locate content. Editors have a much more streamlined workflow with dragging clips from the point of ingest – already indexed – into their Avid. It is an incredibly fast turnaround," he added.
The integrated workflow removes the need for VTRs and centralizes Chelsea TV media on XStream. The system’s project sharing capabilities ensure Avid editors can access content in real time, freely share media and collaborate on projects and programmes. Finished shows and complete matches are migrated to the EditShare Ark tape-based solution for long-term archiving.
The systems support a full range of codecs and formats, allowing Stamford Bridge-shot material to be captured by the Geevs system in Avid’s DNxHD format or AVC-Intra P2 material to be acquired from the team’s Cobham training ground.
"We have been working with Chelsea TV for a number of years, and we have seen their workflows develop and expand over that time. The EditShare workflow fulfils everything that Chelsea TV needs," said Altered Images’ Operations Director, Nick Frith.