EBU to highlight public service broadcaster advances7 September 2011
The European Broadcasting Union is to demonstrate the full scope of technological media innovation and experience among the public service broadcasters that comprise the EBU’s membership, writes David Davies.
The advent of large HD domestic screens has made consumers hungrier than ever for higher quality broadcast transmissions. 1080p/50 is a format at the forefront of production technology today, and in future it may even become viable to deliver 1080p/50 to the home. The EBU will illustrate this potential with live end-to-end 1080p/50 transmissions between Frankfurt, Geneva and Amsterdam.
IT-based production with Service Oriented Architectures (SOA) is another issue that will feature in the EBU’s presentations at IBC2011. Visitors will be introduced to the joint EBU and AMWA project, entitled Framework for Interoperable Media Services (FIMS). FIMS is working to develop a specification for open solutions, under strict compensation-free licensing terms, for the successful future deployment of SOA technology in IT-based production.
In the web TV, connected TV and companion screen spaces, the EBU will provide comparisons in the 1080p HDTV format between H.264 and VP8 for web-based video encoding. Also showcased will be several companion screen applications.
IBC visitors are also invited to quiz EBU specialists on the current situation with regard to hybrid TV and to assess the latest proposals from EBU members, including France Télévisions, ARD, ZDF and RAI. The EBU will also show the latest application using HbbTV and Multimedia Home Platform (MHP).
In addition to these topics, EBU experts will be on-hand to provide insights into the organisation’s 3DTV production guidelines as well as the 3DTV display revolution, loudness and the spectrum issue.