DutchView purchases Snell12 March 2010
DutchView has purchased Snell’s Alchemist Ph.C – HD motion-compensated standards converter as part of a significant upgrade to the company’s conversion capabilities.
"At DutchView, we strive to serve as our clients’ technical media partner for every aspect of recording, processing, storage, and distribution of audio/visual content. As such, we are determined to deliver the absolute highest-quality results," said Henri van den Broek, post production facility manager for DutchView. "Alchemist Ph.C – HD is an important part of this strategy and will enable us to exceed our clients’ expectations as they continue to demand high-quality conversion output for all types of broadcast content."
With clients including some of the Netherlands’ largest production houses and involvement in more than 1500 television productions annually, DutchView is the leader in its market for production and post production services. The Alchemist Ph.C – HD anchors the copy centre within the company’s post production arm, DutchView PostProduction BV, providing a wide range of conversion services including 1080 50i to 1080 59.94i, PAL to NTSC, up- and down-conversion between SD and HD, and aspect ratio conversions. DutchView also purchased the Alchemist Ph.C – HD’s FilmTools option for handling frame-based content as well as the integrated Dolby E audio handling, which will broaden the company’s ability to serve its film-based clients and those with advanced audio requirements.
"For almost 30 years, we have stayed on the forefront of conversion technology by offering the state-of-the-art in conversion systems as they become available. We were first in our market to offer motion compensation conversion 15 years ago, when we purchased a Snell Mach 1 converter – so you could say we have a lot of experience in this area," said van den Broek. "And now, with so many customers asking for up-, down-, and transconversion of materials from SD to HD, Alchemist Ph.C – HD is the next logical progression for us since it provides the absolute highest-quality standards conversion available. The system provides exactly the results we’re looking for with content ranging from Formula 1 racing events and football to HD-produced operas and cultural programmes."