DR chooses Tektronix11 May 2006
Danish Broadcasting Corporation (DR), Denmark’s oldest and largest electronic media conglomerate, has installed six Tektronix WVR7100 HD/SD rasterizers to monitor the content quality in its new broadcast centre in Ørestaden, DR Byen.
The mammoth broadcast, multimedia production, administrative and arts centre, is currently being prepared for full occupancy later this year. At an estimated total cost of 3.3 billion Danish Krone (approx $575 million), DR Byen is the largest single project undertaken by a Danish national broadcaster in more than 20 years.
Stage one of DR Byen, which includes major studios and broadcast facilities, plus technology development and IT services, is nearing completion. Tektronix WVR7100s are in use in the studio and control facilities in preparation for productions that begin later this month. According to the company, the WVR7100 rasterizers will enable DR to provide the highest video quality and performance that adheres to in-house specifications.
"The ability to monitor HD and SD signals is important as the transition to digital TV gathers momentum," said Ole S?rensen, video specialist, DR Byen. "The WVR7100s provide cost-effective and easy-to-use monitoring solutions that provide the most advanced SD/HD testing available."
Supplied by Tektronix distribution partner Teleinstrument, A/S Denmark, the six WVR7100 rasterizers include extensive Dolby audio monitoring capabilities (including Dolby E and Dolby Digital). "DR Byen is one of the most modern and significant broadcast facilities ever built," said Nicki Fisher, Tektronix Video sales manager, EMEA. "Teleinstrument A/S’s choice of Tektronix to ensure that DR Byen provides unsurpassed audio and video quality is powerful evidence of the high regard in which our technology is held."