News Production & Post

Dolby, Philips, and CPG advance glasses-free 3D

17 April 2013
Dolby, Philips, and CPG advance glasses-free 3D

Dolby Laboratories and Royal Philips Electronics in association with CAMERON | PACE Group (CPG) have signed an agreement to integrate the Dolby 3D format into CPG’s 3D video content production workflow and to collaborate on the use of the Dolby 3D format. Dolby showcased CPG’s 3D content in its booth at NAB as part of its demonstration of Dolby 3D technology from post production through distribution to playback. “James Cameron broke new ground in entertainment with his use of 3D in film, but it’s been a challenge to bring his vision to the home and to smartphones and tablets,” said Vince Pace, founder and cochairman, CPG. “The Dolby 3D format gives filmmakers the means to bring an artistic vision through production and distribution all the way to presentation, while delivering what we believe to be the best possible 3D experience to consumers — without the need for special glasses.” Roland Vlaicu, senior director, broadcast imaging, Dolby Laboratories, said, “James Cameron and Vince Pace’s artistic and technological vision make CPG a great partner in our quest to make glasses-free 3D successful for creative professionals, broadcast networks, consumer electronics manufacturers, and ultimately for consumers.” Dolby 3D is a comprehensive suite of technologies for the creation, delivery, and playback of glasses-free 3D content, producing autostereoscopic images with lifelike realism. In addition to eliminating the need for glasses, Dolby 3D has no narrow sweet spot, so viewers can enjoy the sharpest images, regardless of where they sit. “Dolby and Philips are committed to taking the 3D experience to the next level, so we are very pleased to be working with CPG to jointly promote a technology that will transform the way 3D content is consumed all over the world and to introduce a new way for the creative community to tell the story,” said Guido Voltolina, general manager of the joint project.

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