Dolby Digital selected for China15 May 2006
The brand new China Hometheatre channel might be only the third HD channel in China, but it’s the first in Chinese broadcasting history to broadcast 100 percent of its programming in surround sound.
Launched by the China Movie Channel group on 27 April, the new HD movie channel started broadcasting to Chinese viewers the same day.
"Our viewers are excited about our move to provide them with stimulating programming both visually and audibly, making the entertainment experience more compelling," said Mr. Ya Ning, director, China Movie Channel. "When watching television the video and the audio are equally important to the experience, and working with Dolby ensures that viewers will have the highest quality audio possible."
"China Movie Channel is taking a lead in bringing its viewers the most compelling television experience. With the launch of its new HD channel, which is broadcasting completely with Dolby Digital surround sound, China Movie Channel is part of the world’s elite broadcasters moving to a comprehensive high definition presentation," said Bill Jasper, President and CEO, Dolby Laboratories.
Putting this deal in context, in January of this year, China Central TV announced China’s first HD channel, CCTV HD Channel, which broadcasts select programming in 5.1 surround sound from Dolby. Also in 2005, Dolby worked with the Shanghai Media & Entertainment Group (SMEG) to launch China’s first SD cable television channel with 5.1 surround sound.