Discovery, Eurosport plan multiscreen strategy for Winter Olympics8 February 2017
Discovery Communications and Eurosport have unveiled what they claim to be “the ultimate Olympic Games experience” as they mark one year until the Winter Games in PyeongChang.
The Games will be Eurosport’s first as the ‘new home of the Olympics’ in Europe. Discovery Communications holds the exclusive multimedia rights for 50 countries and territories in Europe for the 2018 through to the 2024 Olympic Games.
Eurosport will broadcast more than 100 events live and on demand and is aiming to make PyeongChang 2018 the most digital Olympic Games across Europe. It also plans to create further engagement on Discovery-owned digital sites, including Eurosport.com, and social media platforms.
The year-round Olympic content will span long- and short-form storytelling and will use the technology such as VR and AR to engage new and younger audiences. It also plans to offer new immersive storytelling featuring personalities and experts.
JB Perrette, president and CEO, Discovery Networks International, said, “Our commitment to redefine the Olympic Games viewer experience and drive more engagement for all people across Europe is a bold statement that we intend to meet and exceed.
“Discovery and Eurosport will continue to live up to our disruptor status within the industry and create the seat that doesn’t exist for the Olympic Games, covering every moment, from every angle and connecting everyone.”
Peter Hutton, Eurosport CEO, said: “We will offer fans something truly different, the chance to follow every local hero, every sport and every moment that matters to them. We are pleased to reveal the editorial strategy that will bring this to life, and allows us to make PyeongChang 2018 the first digital Games across Europe.