Digiturk selects Avid to create and deliver content27 December 2013
Turkish satellite provider and OTT platform Digiturk, will use Avid’s content creation and broadcast solutions to power its creative workflow and media management. Digiturk aims to increase operational efficiency in the creation and delivery of content across its 100-plus regional news, sports and entertainment channels.
“Avid is the industry leader when it comes to professional, open and integrated broadcast solutions,” said Umut Akinci, head of Broadcast Systems Department at Digiturk. “Due to the increased amounts of content we’re producing, we needed a workflow that would enable our editorial and craft teams to collaborate faster. It also needed to be robust enough to store, manage, distribute and monetise the thousands of hours of HD content that passes through our facility each year. So there really was just one choice for us Avid.”
Digiturk will deploy Avid’s nonlinear editing solution Media Composer 7 and remote working solution Interplay Central. The addition of Interplay Central opens the broadcaster to remote team collaboration by enabling staff to perform production tasks in the field, which Digiturk hopes will boost overall productivity and operational efficiency.
Christopher Brennan, managing director for Central and Eastern Europe, Middle East and Turkey at Avid, commented, “As a major broadcaster in a highly competitive region, Digiturk’s operational needs require best-in-class solutions to ensure efficient team collaboration, as well as to accelerate and streamline the creation and management of its content. At a time when preeminent broadcasters and content owners around the world need to differentiate themselves from the competition in today’s crowded media landscape, Avid is here to help them achieve their creative and operational visions.”
Digiturk worked closely with Avid Professional Services to design and implement a bespoke HD workflow. This comprises an Avid Interplay Production asset management system, Avid Interplay Central, Avid ISIS shared storage system, and Media Composer 7 for professional video editing.