News Production & Post

Digital Rapids primed for Olympic coverage

3 April 2008

Digital Rapids products are in place to provide NBC with encoding and streaming of a massive 2200 hours of online content during the Beijing Olympics. The material will all be primarily encoded from video feeds into web-friendly streams through the DRC-Stream systems and streamed at

Streams will be encoded in the VC-1 compression format for a viewing experience powered by Microsoft Silverlight technology. The encoded live streams will also be archived for viewers to watch on-demand. Digital Rapids Transcode Manager will be used to convert affiliate-provided content between compression and file formats for US domestic distribution.

“We’re thrilled to continue our relationship with NBC by supplying our solutions for coverage of this year’s paramount event, the Beijing Olympics,” said Brick Eksten, president of Digital Rapids. “The nearly unlimited scope of internet-based video lends itself perfectly to coverage of an event of this scale, and our solutions are renowned for bringing video to the web with exceptional quality and reliability. We’re pleased that NBC has again placed their trust in our technology and expertise for their ground-breaking online coverage.”

“Delivering an unparalleled online experience is a vital component of our unprecedented multi-platform coverage of the Beijing Olympics. The Digital Rapids encoding systems will enable an outstanding viewing experience for our online audience through superior encoded video quality and robust reliability, while providing us the workflow efficiencies needed for coverage of this magnitude,” said Rab Mukraj, director of digital media delivery at NBC Universal.

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