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Deluxe presents cloud-based playout platform

15 April 2013
Deluxe presents cloud-based playout platform

Deluxe Entertainment Services Group launched MediaCloud, its cloud-based playout platform at NAB 2013. MediaCloud provides a broadcast service delivering a cloud-based playout, media asset management and delivery platform. It brings together non-proprietary IT technologies and media tools to deliver this broadcast service offering. MediaCloud comprises three elements: Portal (an orchestration and asset management suite of broadcasting tools presented through a web browser); Playout (a software centric, scalable, resilient and feature rich playout platform); and Delivery (a suite of tools developed to transport broadcast streams across virtually any network topology). Alec Stichbury, chief technology officer, Deluxe MediaCloud said, “We’re delighted to officially introduce MediaCloud at NAB. Broadcasters face stiff competition for viewers and advertising and subscription revenues from an agile and aggressive market place. MediaCloud eliminates many of the end-to-end traditional broadcasting costs and barriers, providing tools that will help drive new revenues and audiences for broadcasters.”

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