Deep thinking from Viaccess-Orca10 September 2012
Two content service provider systems have been launched at this IBC by Viaccess-Orca, the Data Enrichment and Engagement Platform (DEEP) and the P2P Tracker.
The Data Enrichment and Engagement Platform (DEEP) is a new second screen content engagement platform, while P2P Tracker is a service to address the new levels of web piracy that operators are currently facing.
DEEP is described as a new family of services providing smart aggregation of second-generation metadata, introducing rich content to the second screen as part of the content service provider offering.
Viaccess-Orca’s new partnerships with two leading technology and content vendors – TVersity, for sending content from the second screen to the main screen and Audible Magic, using Automatic Content Recognition (ACR) technology, to synchronise the second screen with the content showing on TV – illustrates the strong ecosystem the company is creating for operators to control the second screen market, says Viaccess-Orca.
The P2P Tracker is a new service for content service providers and content owners to monitor and measure illegitimate peer-to-peer redistribution of live content, which Viaccess-Orca points to as the fastest growing phenomenon of web piracy. The service enables content service providers to assess the threat, including geolocalisation data of peers, samples of the measured streams and a list of available channels. With this information, as well as additional analysed data, Viaccess-Orca believes that service providers can measure risk levels and take appropriate actions to manage this business threat.