News Production & Post

dB Broadcast’s grape expectations

10 April 2007

Cambridgeshire-based independent system integrator dB Broadcast has completed the design and installation of all the technical facilities for a new satellite television channel, called Vinappris, dedicated to the appreciation of wine. dB was also responsible for all the initial technical support for the project. Working to a very tight deadline, dB completed the assignment, from design through to commissioning, in two months.

Operating from a purpose-built studio at Birmingham’s Fort Dunlop, Vinappris will provide viewers with the opportunity both to learn about and to buy wine. The channel will broadcast for 24 hours a day on the BSkyB platform, with eight hours of live material. The output will be a mixture of studio production and finished clips, shot and produced in-house.

The channel also has a stylish wine bar as part of its facilities. A state-of-the- art call centre and a warehouse for order fulfilment complete the Vinappris operation.

Equipment for the new channel includes Sony DXC-D50 widescreen cameras, a Ross Synergy 2 vision mixer and a Harris Nexio server system.

John Bennett, operations director at Vinappris, said: “dB Broadcast worked to a very tight timescale and still managed to provide an excellent turnkey solution.”

Tom Swan, dB’s sales and marketing director, added: “The Vinappris project proves, once again, that our strategy of retaining all resources in house enables us to deliver high-quality systems in record time.”

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