Danish broadcaster transitioning to tapeless ingest with Nativ25 August 2011
Content services company Nativ is helping to make TV2’s ingest processes completely tapeless in the wake of a deal to roll-out the latest version of the signature MioEverywhere platform to all of the Danish broadcaster’s channels.
Mio Everywhere – a total video logistics solution that is set to debut its latest functionality at IBC next month – has enabled TV2 to streamline processes, lower operating costs, and improve reporting by automating and digitising its broadcast ingest workflow. The newly-installed solution, which has commenced with the ingest of all TV2’s advertising content, also integrates with the broadcaster’s transmission system, as well as its legal and planning departments, for seamless end-to-end file-based content management.
The new system also integrates TV2’s production partners using Mio Desktop Client, an application for remotely validating and transferring large media files to the MioEverywhere platform. Once ingested, all validated content will automatically go through TV2’s customised workflow – which includes quality control, repurposing, metadata management and approval – before being pushed into the broadcaster’s transmission system for playout.
Kjeld Skovlund, TV2’s head of development, commented: “When we took the decision to move to a totally file-based ingest environment we were looking for a comprehensive workflow solution that would enable us to automate and streamline our processes, integrate with our existing systems and ultimately reduce operational time and cost. MioEverywhere provides us with a highly automated tapeless workflow solution that integrates seamlessly with all our departments and content providers while maintaining the high quality of video demanded by viewers today.”
Nativ CEO Jon Folland added: “Moving towards tapeless is a monumental step for any major broadcaster and we’re really excited that TV2 has chosen the MioEverywhere platform to streamline that process. Today’s broadcasters and content owners face the challenge of getting their digital assets organised in order to quickly reach audiences on all platforms and devices at a low cost, and MioEverywhere is allowing TV2 to do just that.”