News Production & Post
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Creative Desktop drives BBC to Adobe

20 April 2007

The BBC, through its technology partner Siemens, has selected Adobe Creative Suite 3 Production Premium as its preferred solution for PC-based NLE and post. The move is part of the BBC’s Creative Desktop initiative, in which the BBC aims to standardise on leading tools in an effort to improve workflow efficiency, create a tapeless environment and reduce costs.

Production Premium CS3 is Adobe’s complete integrated post production solution for video, audio, graphics and web publishing and will be used to edit and deliver content across the Corporation’s broadcast channels and websites.

Beginning in April 2007, the Corporation will start rolling out Adobe Premiere Pro CS2 to PC users within the organisation. The organisation will then migrate to Production Premium CS3 in summer 2007 when the solution ships.

“Adobe’s Creative Suite 3 Production Premium capture-to-delivery workflow makes it easier for broadcasters to create and distribute dynamic content across virtually every medium,” said John Loiaconno, senior vice president of Creative Solutions at Adobe. “We are delighted to be working with the BBC, a storied broadcaster with a worldwide reach and reputation. This milestone project will help the Corporation’s creative staff reach new audiences as they continue to deliver programmes that inspire, educate and inform millions in the UK and around the world.”

Adobe Creative Suite 3 Production Premium covers the full post production workflow with its integrated components, including Adobe After Effects CS3 Professional, Adobe Premiere Pro CS3, Adobe Encore CS3, Adobe Photoshop CS3 Extended, Adobe Illustrator CS3, Adobe Flash CS3 Professional, Adobe Soundbooth, and Adobe Dynamic Link. Adobe Creative Suite 3 Production Premium also includes Adobe OnLocation CS3 for direct-to-disk recording and monitoring, and Adobe Ultra CS3 software for chroma keying.

The BBC will implement a phased approach over the coming year, with an expected initial deployment of 150 workstations.

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