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Consumers believe VR and AR ‘will become mainstream media’

22 June 2017
Consumers believe VR and AR 'will become mainstream media'

A new report from Ericsson says seven out of ten consumers believe virtual reality (VR) and augmented reality (AR) will become mainstream in media, education, work, social interaction, tourism and retail.

Ericsson’s Merged Reality report says as many as half of early adopters have already increased their video usage in VR. More than a third have shifted some of their video viewing on physical screens to video experiences in VR.

However, Ericsson reports that of the early adopters of VR, one in five has already decreased their usage – with almost a half believing the current headsets hinder mobility. Almost a fifth say sickness caused by VR is an issue.

Early adopters of VR/AR expect next-generation networks like 5G to play a central role. Thirty six percent believe 5G will provide VR/AR mobility through a stable, fast and high-bandwidth network, while 30 per cent of early adopters also expect 5G to enable tethered headsets to become wireless.

The report presents insights from a survey of 9,200 consumers in France, Germany, Italy, Japan, South Korea, Spain, the UK and US, aged between 15-69, with awareness of the concept of VR.

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