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IBC Conference

Conference adds keynote

18 June 2010
Conference adds keynote

The IBC Conference sets the agenda for the industry for the following year, and Friday 10 September will see it host a hard-hitting keynote session titled New routes to funding original content.

The alarming dip in advertising revenue over the past couple of years has put even more of a squeeze on media companies to produce high quality original content. In this high-level session senior programming executives will look at the various funding models on offer such as premium subscription, basic channels and advertising-funded television as a means to grow business.

Sure to be a big draw and chaired by Raymond Snoddy, the session will see Mike Darcey, chief operating officer, BSkyB; Linda Jensen, chief executive, HBO Central Europe; and Gerhard Zeiler, chief executive officer, RTL, debate and examine the various funding models on offer for broadcasters and programme-makers looking to produce high-quality original content in the new economic landscape.

RTL is the largest European free-to-air broadcaster and Zeiler will outline the case for advertising-funded television when faced with difficult market conditions.

HBO’s Jensen, meanwhile, will explain how she manages to fund a stream of original drama and questions whether there will be enough money in the system in future to continuing producing breakthrough productions needed to attract large audiences.

This thought-provoking session will challenge you to come up with the answers. Book now to guarantee your place.

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