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Compromise to reduce 3D broadcast costs, says Schklair – 3D Masters 2011

17 March 2011

The editorial decisions behind current live sports production need compromising if 3D broadcast costs are to be reduced, says 3Ality Digital CEO, Steve Schklair.
You won’t find anyone with more forthright views, nor anyone with as much authority on the subject, than Schklair who is once again a keynote speaker at 3DMasters 2011.
“Everyone talks about the creative differences between 2D and 3D as being a barrier to simultaneous outside broadcasts but I’ve never seen a 2D cut of anything shot in 3D that didn’t work,” he says. “The audience has been trained by the broadcaster to accept more cameras and angles. So it’s about training the audience back the other way. Yes there would be some compromise on both 2D and the 3D editorial but TV is a business of compromise. It’s great to be a purist but you can be a purist right up till it’s not a business.” Hear more at 3D Masters 2011.

Register for TVBE’s 3D Masters conference, BAFTA, London, 15 June, 2011
The editorial decisions behind current live sports production need compromising if 3D broadcast costs are to be reduced, says 3Ality Digital CEO, Steve Schklair.
You won’t find anyone with more forthright views, nor anyone with as much authority on the subject than Schklair who is once again a keynote speaker at 3D Masters 2011.
“Everyone talks about the creative differences between 2D and 3D as being a barrier to simultaneous outside broadcasts but I’ve never seen a 2D cut of anything shot in 3D that didn’t work,” he says. “The audience has been trained by the broadcaster to accept more cameras and angles. So it’s about training the audience back the other way. Yes there would be some compromise on both 2D and the 3D editorial but TV is a business of compromise. It’s great to be a purist but you can be a purist right up till it’s not a business.” Hear more at 3D Masters 2011.

Register for TVBE’s 3D Masters conference, BAFTA, London, 15 June, 2011

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