Comish to address the future of online distribution19 July 2011
Michael Comish, CEO and co-founder of movie streaming site Blinkbox, built the site to serve two million viewers a month before selling to UK retail giant Tesco. Comish has ambitious expansion plans for the service and strong views on the tactics which OTT and payTV operators might take to win the online distribution battle. This IBC keynote session, entitled ‘Re-making the TV Industry: the Battle for the Home Screen’, ties in to the IBC2011 Hot Topic Connected TV and Devices and takes place on Saturday 10 September at 09:30 in the Forum.
Questions abound about the future of online TV. What role will pay and free propositions play? Will the winning business have excellence in service aggregation and navigation/discovery of content, be technically innovative, have breadth of distribution, or access to premium content rights? Perhaps it is simply a matter of marketing dollars and brand power that will ultimately win out?
Expect these and other posers to be addressed during this keynote session.
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