News Production & Post

Clean Cut Media delivers tennis footage with Aframe

29 January 2013
Clean Cut Media delivers tennis footage with Aframe

Clean Cut Media has declared a victory over the time-intensive and costly process of sharing ATP World Tour Uncovered tennis footage globally with Aframe’s cloud video production platform. Instead of delivering full broadcast resolution video footage using overnight shipment of tapes and hard drives, Clean Cut Media uses Aframe to leverage cloud computing as a smarter way to produce and distribute a variety of tennis content. “We were looking for a time-efficient and cost-saving tapeless workflow. The great thing about Aframe is that it creates proxies from hi-res files for clients to view our work immediately before we send out the final version for broadcasters to download the full original format,” said January Lo, production manager at Clean Cut Media. “This secure private cloud network is a smarter way for us to upload large files and manage our online archive easily." Operational in London since 2010, Aframe expanded its private cloud network to the US in 2012. Aframe’s highly secure, exceptionally fast cloud allows professional video creators to share, search and collaborate without on-site equipment or full-time staff – anywhere, anytime – requiring only an internet connection. “In the hyper-competitive business of sports video, Aframe helped Clean Cut Media achieve the fast turnarounds that are paramount to ensuring broadcast content is kept fresh, and shows attract the audiences they seek,” said David Peto, CEO of

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