Channel 4 commissions Vlogglebox25 May 2017
Channel 4 has commissioned a new series featuring 16-24 year olds reviewing online viral content.
Vlogglebox is based on ratings hit Gogglebox and will feature a regular cast of young reviewers exploring the content they consume beyond their television sets.
The series, which is made up of six episodes, will debut on E4 on June 18th.
Most of the show will be shot on iPhones attached to the cast’s phones and tablets as they explore the latest viral videos and short-form content. Unlike the main show, Vlogglebox will follow its reviewers as they watch online content in a wide mix of locations, including on buses and fast-food restaurants.
“We all know there’s a generation growing up who are captivated by entertaining content that’s never seen on conventional television,” said Tania Alexander, executive producer of both Gogglebox and Vlogglebox, “and so we were very excited about adapting the Gogglebox format to bring that content to E4 in a fresh and amusing way.”
Ralph Lee, deputy chief creative officer Channel 4, said, “This new project with Studio Lambert brings a unique mix of short-form content and innovation to the recognisable Gogglebox brand – bringing together the best of traditional television and changing viewing habits of teenagers. It is a great opportunity to explore new ways to engage with younger audiences and hear what the youth of today really think about the world around them.”