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Cartoon Network moves into VR

21 September 2016
Cartoon Network moves into VR

Cartoon Network is launching a new virtual reality mobile game and branded headset, based on its popular animated series Adventure Time.

I See Ooo will mark the first virtual reality experience for fans to come complete with a specially designed viewer to play it through.

The headset will launch in the UK and Nordics on 29 September.

Patricia Hidalgo, chief content officer kids, Turner EMEA and International Kids Strategy, said, “At Turner we are committed to creating and developing the best content for audiences and ensuring that our viewers are able to experience our brands across multiple platforms, windows and devices.

“This comprehensive, immersive new VR experience for Adventure Time is an excellent example of how we are continually looking to innovate and offer fans new ways to interact with their favourite shows and characters – and on a deeper level than before.”

Johanne Broadfield, vice president, Cartoon Network Enterprises, Turner EMEA, added, “I can’t think of a more perfect show to highlight this exciting new technology than the quirky and unpredictable Adventure Time.

“Its licensing potential and social currency gives us so much scope when creating new ways for fans to play and interact with the brand.”

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