Capablue and Intrasonics use second screen innovations to drive audiences back to TV13 August 2012
Capablue, specialists in connected TV solutions, has joined forces with audio watermarking technology provider Intrasonics to create intelligent second screen solutions that meet consumer demand for more interactive experiences and deliver additional revenues to broadcasters.
By integrating Intrasonics’ technology into its Connected platform, Capablue will enable broadcasters and content owners to drive audiences back to their linear programming by creating a unified viewing experience across all devices. Consumers will be able to engage directly with a programme on the TV using an interactive smartphone or tablet app with automatic content recognition and time sync. Applications include play along game shows, audience participation, loyalty and social TV viewing, interactive advertising and audience measurement.
“We all know people use companion devices to surf the internet or social network whilst they watch TV so broadcasters are basically competing with these devices for attention,” said Capablue CEO Tom Cape. “What the market needs is solutions that encourage viewers to engage with what’s on the main TV rather than the unrelated content on their mobile or tablet. Intrasonics is delivering some of the most innovative solutions we’ve seen to date so it’s great to be working with them to create solutions that can actually make that happen.”
Connected will use Intrasonics’ patented technology to respond to hidden codes in the audio track of a broadcast to trigger actions on a consumer’s companion device and instantly provide them with the opportunity to engage. Viewers will be able to take advantage of these interactive experiences regardless of whether they are watching a programme during the linear schedule or on catch up. Audio watermarking is one of the few reliable ways to overcome variable broadcast delays to ensure that a second screen app synchronises precisely with broadcast content.
Dr Michael Woodley, Intrasonics’ Business Development manager said, “Together we will be presenting a new demo app to showcase just some of the possibilities for second screen interactivity.”
IBC Stand: 4.A61c