Canada’s Global News chooses Avid to enrich its storytelling29 June 2017
Global News, the award-winning news and current affairs division of Global Television Network, has selected Avid graphics solutions to transform the look and feel of news delivered across its platforms.
To maintain its reputation for high-quality coverage, Global News wanted to make its storytelling more visual and compelling. With 15 TV stations throughout Canada across multiple time zones, it needed simple-to-use solutions that could also function in a virtualised environment with hardware centralised in one city, and presenters in another. The new system enables Global News to captivate viewers with more dynamic and immersive coverage through state-of-the-art graphics and virtual reality (VR) while benefitting from more distributed cost-effective and agile production.
Global News selected Avid’s comprehensive tools and workflow solutions for graphics creation for its four main production centres, as well as nine other remote broadcast locations. Powered by the MediaCentral Platform, the new workflow includes Avid’s Maestro graphics suite, 4Designer 2D/3D authoring software and ProSet virtual studio. As well as delivering a fast-turnaround workflow, the system functions as a large distributed model and virtualises nearly all of the news produced by Global News.
“VR has allowed us to go places we couldn’t go, such as outer space, or to locations we couldn’t get to immediately – like an earthquake in India,” said Gerry Belec, Director, Operations and Technology, Global News at Global Television Network owner Corus Entertainment. “It also means that we can tell these stories in ways that are highly visual, which is critical for good television but wasn’t a reality previously – the tools just weren’t available. Our new Avid system gives us incredible freedom, creativity and the ability to connect with audiences like never before.”
The workflow also brings speed and agility to Global News’ production centres. Set elements can be constructed in a day or even a few hours, allowing crews to create a high volume of news stories with vibrant, realistic graphics under very tight timeframes.
“Today’s news media organisations need powerful creative tools to create high-quality, engaging and immersive content,” said Jeff Rosica, president, Avid. “With Avid’s comprehensive graphics solutions, Global News can create stunning content across geographically dispersed production centres to immerse and enlighten audiences with powerful visual storytelling.”