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Business case for 3DTV at 3D Masters 2011

17 March 2011

Establishing a business case for the introduction of 3D TV still necessitates an element of speculation. The number of 3D TV-capable receivers in European homes is slowly growing but profitable 3D services remain some way off. Programming costs are high and the industry is wary that 2D conversions can provide an answer. While payTV operators hope to move the market and attract subscribers to their premium bouquets with a 3D offer, the lack of standards – which in turn means more affordable production technology – is causing free to air broadcasters to pause.
3D Masters takes in these debates with a series of analytic presentations and Q&A discussions featuring EBU and SMPTE senior executive Dr Hans Hoffman who is the heart of the standardisation process. Find out at first hand how 3D TV is developing in Europe, how the major technical limitations are being solved and what’s needed to develop an audience for 3D TV. Perhaps the answer lie in glasses-free displays – but can you afford to wait?

Register for TVBE’s 3D Masters conference, BAFTA, London, 15 June, 2011

Establishing a business case for the introduction of 3DTV still necessitates an element of speculation. The number of 3D TV-capable receivers in European homes is slowly growing but profitable 3D services remain some way off. Programming costs are high and the industry is wary that 2D conversions can provide an answer. While payTV operators hope to move the market and attract subscribers to their premium bouquets with a 3D offer, the lack of standards – which in turn means more affordable production technology – is causing free to air broadcasters to pause.
3D Masters takes in these debates with a series of analytic presentations and Q&A discussions featuring EBU and SMPTE senior executive Dr Hans Hoffman who is at the heart of the standardisation process. Find out first hand how 3DTV is developing in Europe, how the major technical limitations are being solved and what’s needed to develop an audience for 3DTV. Perhaps the answer lies in glasses-free displays – but can you afford to wait?

Register for TVBE’s 3D Masters conference, BAFTA, London, 15 June, 2011

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