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Building brands and audiences with Sony solutions

14 September 2017
Building brands and audiences with Sony solutions

Visitors from news gathering to sports production and high-end cinematography who are seeking new ways to engage audiences with high-quality content will see demonstrations from across the workflow, including the Sony range of camcorders, with updates and new announcements to follow.

Sony said it is offering a range at IBC that takes media companies from acquisition, delivering through the workflow for consumers, right through to preservation.

Those interested in cloud-native media operations will see how Sony supports customers in the management of their migration from a SDI/hardware based infrastructure to an IP world, and in the building of applications and production platforms that reside completely in the cloud.

The Media Backbone Hive cloud-based production system (pictured) is one of the solutions on display, streamlining media operations so content can easily be delivered in multiple formats across multiple platforms. The spotlight will also be on XDCAM Air, a cloud-based workflow service that provides a flexible bridge between field-based camcorders and the studio infrastructure.

Finally, Sony will also be speaking to its customers about how many of its services and solutions can be delivered through a ‘Pay-As-You-Go’ model and sharing details of those it’s now working with in this way.

Stand Number: 13.A10

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