News Production & Post
News

Broadcast plans unveiled for inaugural European Championships

16 August 2017
Broadcast plans unveiled for inaugural European Championships

With just over a year to go until the first ever European Championships, broadcasters BBC and ARD-ZDF have unveiled their plans for coverage of the new event.

The European Championships aggregates the existing senior continental championships of athletics, aquatics, cycling, gymnastics, rowing and triathlon with a new golf team championships organised by the European Tour and Ladies European Tour.

The event will take place in both Glasgow and Berlin in August 2018.

The European Broadcasting Union is the broadcast partner of the Championships and has so far signed agreements with almost 40 broadcasters to ensure the event will be viewed free-to-air in all major markets.

Eurovision Media Services will be host broadcaster and will distribute the event to rights-holding media organisations worldwide.

The BBC and ARD-ZDF are the Championships’ partners in the two host markets.

EBU director of sport, Stefan Kuerten, has announced fans will be able to consume up to 300 hours of programming across television, radio and online, with an anticipated 2,700 hours of television coverage.

Ron Chakraborty from BBC Sport said: “There is no doubt that we will be giving the 2018 European Championships the BBC ‘big event’ treatment, like we do for the Olympic Games, the FIFA World Cup and, as you have just witnessed, the IAAF World Championships.”

Achim Hammer of ZDF added: “Together with ARD, we will be broadcasting around 120 hours of sport live over the duration of the 2018 European Championships. We are going live throughout – live in the morning, live in the afternoon and live in the evening.”

The Glasgow 2018 sports programme will start with a day of qualification events on 2nd August 2018 and will run until 12th August, while the Berlin 2018 European Athletics Championships will be held between 7th August and 12th August.

Similar stories
RELATED WHITEPAPERS