News Production & Post

Brainstorm to launch Aston 3D

25 January 2013
Brainstorm to launch Aston 3D

3D realtime graphics and virtual set solutions provider Brainstorm Multimedia will launch the new Aston 3D at BVE 2013. Brainstorm will be present on stand, in partnership with Storm Broadcast, Brainstorm authorised reseller for UK and Ireland. Aston 3D, previewed at IBC 2012, is Brainstorm’s next-generation graphics creation, CG and playout solution, that builds on the Aston heritage of reliability and simplicity to create a new graphics creation system specifically developed to operate at the heart of a design department. Based on Brainstorm’s eStudio engine, the on-air graphics and virtual studio render engine, Aston 3D is a complete graphics creation system aimed to be the centre of the design department fulfilling any broadcaster’s needs. According to David Alexander, Brainstorm’s commercial director, “After previewing the prototype of our new Aston 3D back at IBC where it was extremely well received, we are very pleased to launch it in the UK at BVE 2013. Aston is a well-known brand with a long history of success in the UK and Ireland, so we are both excited and keen to continue the Aston heritage of broadcast excellence built into the all new Aston3D”. With its vast feature set, operational simplicity and 3D processing power, Aston 3D is purpose-built to enhance the creativity of designers and maximise output. It has been developed to fulfill all live broadcast content creation requirements from stand-alone OB solutions to complex, integrated system projects. Being MOS compatible and dual channel ready, the Aston 3D integrates with newsroom systems, video servers, NLEs and other third-party applications to quickly and easily produce stunning graphics in a wide range of demanding requirements including fast turnaround news and sports environments, through to branding, finance, weather, elections, game shows and other graphics intense realtime on-air programmes.J20

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