Bloomberg, UBS team up for Forward Thinking21 June 2016
Bloomberg Television and UBS have joined forces to release a new television series addressing the ‘key global challenges’ facing the next generation.
Forward Thinking, which will run as a six-part series, will explore artificial intelligence, urbanisation, inequality, the demographic time bomb, gender equality and sustainability.
The series is part of a wider campaign by UBS to communicate its recent brand re-launch and underscore its position on topics such as innovation, digitalisation, sustainability and long-term investing solutions.
Penny Bartram (pictured), head of Bloomberg Marketing, EMEA, said, “These critical global issues are right at the forefront of UBS’s agenda, as well as our own, and we are very proud of the series our editorial team have created.
“By using the raft of data, content expertise and insights available throughout Bloomberg’s portfolio, it’s a great example of how we build truly powerful opportunities with commercial partners, aligning them to the issues that matter to them.”
UBS said that the series was ‘the cornerstone’ of a larger partnership with the media company, focused on ‘examining trends and shedding light on global events that will help shape the world tomorrow.’
The series was produced following a research study conducted by Bloomberg Media among a target audience of ultra-high-net-worth individuals, which unveiled the key concerns and interests identified by this demographic.
Johan Jervoe, global chief marketing officer, UBS AG, said, “This series is hugely exciting for us, putting us at the heart of critical global issues.
“Bloomberg’s expertise in these areas makes them a highly valued partner, creating meaningful and impactful content that matter to our clients.”