Bloomberg pens new third party content partnership18 October 2016
Bloomberg Media Distribution has announced a partnership with a raft of premium publishers to provide business, technology, entertainment, music, lifestyle and health news to its global audiences.
Launching at MIPCOM, Bloomberg Media Distribution will distribute The Hollywood Reporter, Billboard, El Financiero and STAT text and video content alongside the best of Bloomberg Media.
Josh Rucci, general manager, Bloomberg Media Distribution, said, “As the media landscape continues to evolve, so has content creation and syndication. More companies are looking to license content to add breadth and depth for their audiences.
“By partnering with a diverse group of publishers, Bloomberg can now offer significant capabilities to deliver a range of content easily and at scale.”
John Amata, co-president of The Hollywood Reporter, Billboard Media Group, added, “The Hollywood Reporter and Billboard always strive to deliver unparalleled coverage to our readers.
“By partnering with Bloomberg Media, our flagship brands for the entertainment and music industries, will be introduced to a new, highly engaged and global audience.”