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Best of British head to Russia

16 October 2014
Best of British head to Russia

Tradefair, the overseas exhibition specialist, is once again managing, on behalf of techUK, the UK pavilion at NATEXPO, which returns to Russia this November. This year six companies are taking advantage of Tradefair’s organisation, with many receiving financial support from the UK Trade and Investment programme.

Travelling to Russia will be representatives from Gearhouse Broadcast, a company aiming to lead the way in UHD 4K television, with a fleet of 50 Hitachi cameras available for broadcast hire; XenData, specialist in archiving, and QLS Distribution, which also includes a number of archive, asset management and workflow brands in its software portfolio. RT Software, TSL Products and Canford will also be exhibiting at NATEXPO.

“NATEXPO is an important date in our annual diary, and the fact that we have regular partners travelling with us to Moscow underlines its value in reaching the huge Russian industry,” said Mark Birchall of Tradefair. “The broadcast industry is changing rapidly, with innovations like 4K and file-based workflows, and this is an ideal opportunity for British companies to put their offerings in front of decision-makers and purchasers.”

Over 100 leading companies will be exhibiting at NATEXPO, which this year takes place 19-21 November at the Crocus Expo in Moscow. By grouping themselves into the British pavilion, the six companies hope to increase their visibility as well as benefit from Tradefair’s event management which is designed to help the exhibitors focus on their products and build business contacts.

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